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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Very Confident
  • Very Confident

Market Research

  • Very Confident
  • Confident
  • Confident
  • Confident
  • Neutral

Finances

  • Neutral
  • Neutral
  • Neutral
  • Not confident

Sales

  • Very Confident
  • Very Confident
  • Very Confident

Operations

  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
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[NC]
  FICCI Flo Greater 50

Namrata Chaturvedi Entrepreneur

Location
New Delhi, DELHI, India
Venture Industry
Artisan/Craft Work
Languages spoken
  • English
  • Hindi
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

We have done our market research thoroughly, we have done our target audience segmentation and competitive analysis. We have completed our work on our products that can really change the market landscape. We are lacking behind because of negative cash flow. We are looking for funding to scale up in terms of marketing and increasing the range of our products.

Actions I’ve taken so far

We are approaching different investors to get a chance to meet them and can discuss our idea to generate funding.

My future goals

My future goal is to create this startup one of the most knowing eco-friendly and sustainable craft-based startups in India.

My motivations to work with a mentor

There is always more to learn. It helps to get new perspectives, goal achievement decisions, networking, and encouragement that fuel up every startup. Moreover, you always need a trusted ally on your side to win your battlefield.


About my venture

Whatif Studio Private Limited Started 2019

As design students, we always wanted to explore our crafts to test our limitations. “ WHATIF STUDIO " is one of our biggest steps to test our limitations and to do something for our craft, our art and to help those beautiful hands who gives us the real inspiration. Yes; the handicrafts of those rural artisans are the real inspiration, we want to help them, encourage them to explore their craft. We want to show the world another image of the craft and craftsman, which the world is unaware of. We want to show the actual beauty and potential of these crafts. From our design and market understanding, we will contribute a lot to these crafts and represent a modern rooted product to the world. And celebrate the beauty of India to give an experience of "Mitti Ki Kushboo" in an expensive glades bottle to make it worth looking at and show the actual value of it. Our mission is to show the world another image of the crafts and craftsman, to develop regular day-to-day lifestyle products with Indian traditional craft to become a global brand (e.g. Zara) with handcrafted techniques. Imagine a regular T-shirt with a touch of unique craftsmanship. A chair or a lamp with an ascent of craft. A handmade product to your day-to-day lifestyle with contemporary yet classy designs, after all, we need to cope up with the trends also. We want to see your home celebrating craft. A youth who started appreciating Indian craft understands the beauty of handcrafted products.

Countries of operation: Australia, Finland, France, Germany, India, Ireland, Italy, Spain, United Kingdom, United States of America