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Most of my successful, small business clients forecast annually and update monthly by substitution of booked actual expenses and revenue from their monthly accounting system after closing into a long range monthly plan for those elements in a separate data base.
They then manage the results by increasing marketing and cutting expenses if necessary, or they make distribution of profits to the owners.
Successful small businesses understand that pricing is not just what clients pay for the product or service but also the expenses to run their business that must be built into what is charged to avoid operating at a loss.
Profit is then calculated monthly after they know their monthly revenue and compare it to their operating expenses. They adjust their future sales pricing and marketing effort based on this analysis and a comparison against the competition's pricing.
Managing those matters makes them competitive in the market and profitable as an enterprise.
Report Kenneth's answer
Focus on what the bussiness needs NOT what you want and buy only special times