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What qualities do marketing manager need?

This is a question that I received from a brother, he has directed me career since childhood, until now, when I want to run for promotion to the head of marketing, he asked me this question! I need more advice, my point of view: Hard work, leadership, creativity, good communication.

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Hi Jonny,

Thanks for the question. Here's my thought. The qualities you listed are important, no doubt, but it tells me very little about your understanding of the role. I would suggest going a level deeper. Every question during an interview is an opportunity for you to show the interviewer that not only you understand the role but also that you will be better at it than the other candidates. There are definitely aspects of the role that are purely unique to the role. Here are some examples: - You can talk about how you are a servant leader who applies data driven decision making in marketing. You understand that results & outcomes matter, and not just graphics & designs. - You apply your analytical skills to orchestrate and facilitate correct A/B tests with the team. - You lead by bringing live marketing examples and principles into smaller groups/teams. For example you empower your team to produce ideas, vote on them, and present final results similar to word bubble study on larger population in social media. That way the team internalizes the concept better but also produces better results by working together. - You balance your analytical skills by being an empathetic designer who develops accurately represented customer journeys.

These are just some of the examples I could think ok. There are many others. Just think about who YOU are really. How will YOU make a difference in this specific role. How will YOUR team see you in this specific role. I hope this helps. Great luck! Do let us know how the interview goes if you do decide to apply for the job.

Report Jayneel's answer

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Report jonny's answer

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Report BIANCA's answer

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To succeed the manager must have an understanding of values-based marketing.

“Values-Based” Marketing occurs when you become uniquely aware of what motivates specific personnel internal to a customer company, a buyer or a prospective teaming partner to make favorable decisions regarding your product or services.

COMPONENTS:

Values-based marketing does not relate to client perception of your product or service value; rather, it relates to your understanding of the client and using that knowledge to motivate that client to buy. It includes answering the following 5 strategic questions:

  1. Who is your client? (personal traits and proclivities)

  2. Where is your client located in the organization and what role and authority does he or she hold?

  3. What are the driving factors that will motivate the client to make a buying decision in your favor?

  4. How to best lead the individual client to the conclusion you wish them to make in buying your product or service?

  5. Why is your product or service the best to further the client's personal value system and motives?

METHOD:

Combine the details of your product or service with some transition suggestions regarding how a client can make the leap from where they are now to where you can take them without totally disrupting how they operate at time now.

Understand that to sell the services and the product you are offering you must provide a bridge for those who do not have your vision of the end game.

It is a simple fact of life that your sales techniques must provide practical suggestions in getting your client off a blank sheet of paper as to how your concept could be brought internally to their organization. That can only occur if you are sharp enough and aware enough of their existing processes and systems, status, plans, budgets and funding to offer them a path to follow. This type of market research is a tough order but you will not sell effectively without it.

Sometimes clients will not disclose personal values and organization value systems until you are engaged with them and at that time you must be sympathetic to transition issues, think on your feet and evolve a way to get to your sales objective; not just insist that they change dramatically to accommodate your concept.

Ask the client questions about what you know or have found their needs to be. Then take them to where your presentation has solutions for them; engage them on a solutions frequency and make your concept of the future theirs. A key will be your ability to make the client want to own your product or service in their environment and your assistance to make them as individuals look good for acquiring what you sell to increase their visibility and productivity in the organization.

Consider the values of the client your are engaging and threaten or further his or her value system. To do so, find out what they value first. It may not be what you value - or what you believe they should value; but you are stuck with those values and the value system backing them up. In many cases they are political, self-serving and disappointing but you cannot ignore them. You must manage them. You must threaten or further those value systems to get your customer to act. Furthering client values is a positive view of the future, enhancing what the client already has. Threatening client values is making the client feel he or she cannot undertake the future effectively without buying from you.

Report Kenneth's answer

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Besides knowing how to do the job. You have to think outside the box and understand consumer behavior.

Report Divine's answer

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Curiosity and be able to view a business solution from the point of view of the customer. Always putting yourself in that target market's shoes you can work back within your org. A good link includes: https://www.youtube.com/watch?v=7ewzHCCqaKw

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