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How can I better sell my services when people don’t quite understand the need?

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5 answers

Hi Jamilah. Perhaps your service is not resolving the customers problem(s). Or you are not explaining well the attributes of your offer. You need to go deeper in your market research to define the specific characteristics of the potential demand, customize the proper services to match it, and support the sales with an attractive explicit publicity. Good luck.

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Hi Jamilah, Miguel's answer is a great one. Once you've completed the market research and know that you have an audience with a need and a problem that solves the problem(s) you will begin the sales process. In sales, people aren't just looking for the service/functionality they are looking for the impact of finding their solution. You'll have to ask illuminating questions to understand what they've done, if it worked, how they felt about the results, what has changed, what's triggering the need now, etc.

Definitely market research first then the sales focus. Good fortune to you and be sure to let us know how things are going!

Report Cheryl's answer

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What are you trying to solve for your customers? You need to relate the problem with them and then encourage them to engage with you to help solve it.

I wouldn't waste time explaining a solution but instead explain the problem and that your company can solve it.

Target marketing and SEOs can help get the messaging out.

Report Melissa's answer

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Hope this may help you: * Create FAQ campaign for educating your client * Don’t forget that the most efficient content in digital media is Video, then Image and then text * Be live and answer the clients questions * Rethink about the current message in your communication tools with your audience

Report Ahmed's answer

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Communicating efficiently and focussing upon merits of what is being offered in immediate and longterm

Report Reshma's answer

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