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I've created online page for my product but almost none of the people who liked my page has placed any order save the one-on-one customer-base that I've built over time. Please what am I not doing right to get customers online? Because I don't know if my

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There can be several reasons that the visits to your site are not converting to sales. Start with the product itself, is it a product that is needed or wanted? Can it be purchased elsewhere? what about pricing? Also, it could be the website, is it users friendly? is it appealing? It's difficult to provide a thorough response without seeing the website and knowing the history and story behind your business. If willing please share. Thanks.

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As a small business counselor I have noticed there seems to be a belief that automation, the Internet and social networking can make the business succeed when in fact the real design of the enterprise itself is often lacking (niche, market base, business plan, competitive analysis and financial forecasting)

I hear from many clients who ask, "What Now?" having launched an enterprise that is going nowhere because they are driving the tools and not the car.

I take them back to the garage; design the auto to see if it can run and then apply the wrenches retroactively if that is possible. It is usually a traumatic experience and could have been avoided with strategic and business planning before launch.

Below is a simple test to develop your potential idea for a business.

Do you have a product or service niche in mind?

Do you believe you have a market for 1 above and the means to reach it?

Are you willing to develop a business plan using the FREE tool kit linked below to validate 1 and 2 above before you launch?

If the answer to the above questions is "Yes", use the below FREE planning aids to design your business vehicle and the road map you intend to follow on your journey:

FREE TOOL KIT OF GENERAL PLANNING CONSIDERATIONS AND MARKET RESEARCH TECHNIQUES:

https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis

When you have completed the above definition and planning process you will then be in a position to astutely select the tools you wish to use along the way and apply them successfully.

You will be able to network your vehicle, pick up riders as industry partners, and attract revenue fuel in the form of customers by marketing and social networking based on the thorough definition and content of your business plan.

In short, don't let web site tool companies raid your treasury before you launch.

Define your business vehicle and its journey first. Then pick the right technology tools to make a successful trip.

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