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Always LISTEN to the customer's needs. Going off what they want to accomplish with your services.
Report chelsea's answer
Best way to sell something is to sale yourself, when you build trust between you & your client that your the one for the job best of your personality , clients will also trust what you say . Also try & use recommendations when selling to clients.
Report unique's answer
Make 60 cold calls a day you should speak to a principle person the guy or girl who makes decisions period